Founder profile: Simon Krajniak stands at the Intersection of AdTech, Digital Publishing and Legal Media

Prague-based entrepreneur Simon Krajniak works at the intersection of ad technology, publishing, and media strategy. Over the past decade, his career has moved from programmatic advertising to subscription-based publishing models, with a focus on monetization in niche markets. His entrepreneurial path began at the Slovak Technical University, where he focused on technical and product innovation for digital news.

Nuwara Labs

Krajniak is the founder and CEO of Nuwara Labs, a consultancy and product studio in Prague. The firm helps publishers improve ad yield and explore new monetization formats, including content locking and rewarded ads. He positions himself as a “yield specialist” with more than ten years of experience in programmatic optimization and publishing strategy.

Najpravo Group

In 2021, Krajniak acquired Najpravo.sk, a Slovak legal news portal. At the time, the site had no subscribers and relied on outdated ad-driven revenue. He reduced ad inventory and introduced a subscription-first model, securing surpassing 100 paying subscribers within two months followed by significant growth.
The transformation demonstrated his approach to building sustainable digital products in small language markets. In September 2023, he formally established Najpravo Group, based in Bratislava, to run the publication.

Areas of Expertise

Krajniak’s work centers on:

• Yield management and analytics: maximizing value per visitor through data-driven optimization.
• Monetization models: building subscription-first, advertising-first, or hybrid revenue strategies.
• Paid access systems: implementing paywalls, funnels, and retention tactics.
• Alternative ad formats: promoting rewarded ads and content locking as substitutes for low-value banner ads.

He is also a conference speaker and blogger, commenting on the major transformation of the open web. He argues that the open web’s decline is pushing users toward more effective products, such as mobile apps and LLM-powered tools.

Regional Impact

Although based in Prague, Krajniak’s ventures target Central and Eastern Europe, particularly Slovakia and the Czech Republic. He highlights the challenges of small language markets, regulatory constraints, and global ad competition, arguing for localized and product-driven monetization strategies.